Annual suite of event assets
As a time-honored tradition, commencement must convey the reverence of the day but also be flexible as graduates crave new and modern touches. The leadup to Indiana University’s week of ceremonies requires large teams of marketers and event planners to work in tandem. My first—and continued—contribution to the annual event was to lay out several of the eight commencement program booklets. In subsequent years I redesigned the foil-stamped booklet covers using elements of the university’s seal. When Covid-19 caused the 2020 ceremony to be virtual, I worked with a web team to contribute customizable elements for graduates to celebrate the day safely from home. Lastly, I have worked with our social media experts to build frames, stickers, GIFs, banners and Zoom backgrounds so students, family and friends can proudly display and share their Hoosier pride.
